Sherif Lanre Akinpelu is the Deputy Director, Strategy & Planning at SPV Communication Solutions, MTN Nigeria’s Marketing Communications Agency.
He likes to call himself a Grand Strategist. In his current role, he champions the creation & execution of Brand & Communications Strategies, which create value, and drives growth and brand alignment for MTN Nigeria through the line amongst the six agencies under SPV. The agencies are:
Advertising: TBWA, DDB West Africa, YBR Lagos
Digital: Playhouse Communication
Media: PhD Nigeria
Experiential Marketing: EXP Marketing
He started his career at The Nation Newspaper as an intern reporter at the Sunday & Entertainment Desk in 2009. Since then, he has worked at Cosse TTL, Proximity Communications, and Creativexone.
In his career as a strategist, he has won both local and international awards for some of his works out there. One of his campaigns, “We Move”, won Campaign of the year at the 2021 ADVAN Award. It also picked some gold at the 2021 LAIF Award.
He is the founder of Strategy Trybe, a community that trains Strategists and Account Planners in Nigeria and Africa. Through this platform, he has trained over 200 strategists and marketing communication professionals over time.
Whenever he is less busy, he loves to read, listen to music, travel & observe people.
He hopes to popularise the field of Behavioural Science & Economics in Nigeria to help brands drive brand growth while influencing positive social change for NGOs.